![]() ![]() Just go to and upload your favorite pics, edit them as you like, and have them printed and shipped right to you with everything you need to display them to the world. We make it incredibly simple and practical to print, frame, and display any digital picture you want. Simply put, Fracture is the best way from your digital camera to your wall. Once we saw the initial prototypes, we immediately felt we had something on our hands, it was now a matter of building an experience and platform around a great product.Ĭan you explain our readers what exactly is Fracture and also the underlying technology involved in producing the printed glass wall decor? We came to realize that there had to be a better way, a more intuitive way, to get pictures off hard drives and social networks and storage sites and actually onto your walls.Īlex had been experimenting with the concept of painting on glass, and we tried to apply that concept to actually printing on glass. During the 2 years that we ran the art gallery, we learned an incredible amount about the framing/photo industry, the inefficiencies in the framing process, and what people really cared about when it came to displaying their personal photos and artwork. A large part of that nonprofit was an online art gallery that we created to help generate revenue for our non-profit work. We put our egos aside and do what needs to be done for Fracture to succeed.įracture seems to be a very interesting concept how did you come up with the idea of Fracture and how did you go about with it initially?Īs I mentioned earlier, Alex and I were part of the founding team of a nonprofit venture in college. What’s great is that we recognize that there is always a constant overlap of responsibilities and we’re always trying to learn from each other about the best way to do things. It seems that our individual skill-sets end up complementing each other pretty well Alex has an incredible technical vision that I try and flesh out by leveraging the network of contacts I built over the years and applying my business knowledge. The three of us started a nonprofit venture as undergraduates that eventually laid the foundation for Fracture. I met Alex through a mutual friend in a social entrepreneurship class. How did you meet Alex? And how do both of your skills compliment each other as startup co-founders? I initially had an internship at a neuroscience startup at a local med-tech incubator, and I got an incredible, first-hand experience at what it took to run an early-stage startup. I was surrounded by entrepreneurs and students who were passionate about innovative technologies, concepts, and most importantly, executing on those ideas. I was fortunate early on in my undergraduate career to become highly involved with UF’s Center for Entrepreneurship and Innovation. I graduated from the University of Florida with a B.S. Hi Abhi, please tell us about your background and how you got into entrepreneurship? Abhi’s advice to people starting tangible product startups.His lessons learnt while working on Fracture.Abhi’s biggest challenges running a manufacturing startup.The advantages of tangible products startups.Is there any technical innovation behind Fracture or is it all about simplifying the process?.How they managed to build a user-friendly web based platform inspire of no technical background.How did Fracture get the initial traction.What Fracture exactly is and the technology behind it.How Abhi and Alex met and how their skills complement each other. ![]() ![]() Abhi’s background and entrepreneurial journey.Our thanks to Matthew Bivens, the Marketing Director at Fracture for introducing us to their startup. We are going to explore all the happenings at Fracture to learn more about their interesting business, challenges, and lessons learnt in this interview with Abhi Lokesh – the co-founder of Fracture. That’s why its whole different ball game than the regular web based startups – that’s what excited us to learn more about them. So, unlike many other startups that provide intangible products, Fracture is a unique startup that provides a product that you can touch, feel, hold, scratch and even smell. And its not just any other framed pictures – these so called Fractures are elegant, HDTV like fine glass prints. With Fracture, both Alex and Abhi are trying to bring a huge revolution in the way people save their memories so, how are they doing it? well, the idea is simple yet very exciting – it makes it extremely easy & interesting for anyone to get their pictures from their digital camera to their wall (no, it’s not your Facebook wall but the actual brick and mortar wall). Abhi Lokesh & Alex Theodre, two friends from the University of Florida, started Fracture in 2009 when they realized that printing and framing pictures has remained just the same for a couple of hundred years. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |